Basically, big data helps us to save money on whatever we eat along with cash back, loyalty card, various schemes, sites and coupons of money-off all designed in order to reduce the food bill weekly. It is not only applicable for health but for a number of other important fields such as recreation, transport, holidays and leisure.
It has already been said that “knowledge is power”. It is true as gradually, technology along with our ability to collect data massively continues to advance rapidly. Such changes are spurning huge patterns that move in many industries around the world. Data is deemed to be knowledge, and the knowledge is powerful incredibly, whether it be for analysts of social and finance, business owners or governments. The trend of Big Data is rapidly becoming the way of the future and so it has the potential to change significantly in the way management of many work elements of research and development.
Researchers have forecasted that big data will bring jobs worldwide around 4.4 million in figures. But, it is also the cause in certain positions for replacement of humans. It is about to introducing a new way of making things done to the entire world.
A new method to understand out of our daily activities is the use of “big data” which is generated socially and it also forecasts our behaviours collectively. Big data is a large amount of data which reveals patterns, trends as well as behaviours with the capability of mining in order to gather information. Big data is a creative term with respect to technology that has brought huge changes in the industry also in our lives. As today, it plays a major role in almost in every aspect of our life from education to health care everything has changed (Dhar, 2014).
Such methods have various applications. The mutual factor of this method s the concept of measuring as well as quantifying behaviour and activities of individuals at the collective level in order to understand and model societies of human in a framework of computation.
The human desire to inquire about the environmental world has accelerated to major knowledge advancements in recent time. In this era, we know much about the universe; right from the minor elementary particles to galaxies far away, nothing has been left. Although there are questions lying which are still unanswered, the creation of knowledge at pace very high and the enhancement in our understanding of nature is unquestionable. For Instance; natural sciences, inventions in medicine, engineering area lot in number and so their effects on our day to day life is found clearly.
Some of the utilization of big data is in understanding customers; one of the most important aspects of business industry where each and every business needs to understand their respective customers, their preferences as well as behaviours. It is also used in optimization of process of business where the data is used widely for optimization of processes of business. Next, it is applicable in improving services of healthcare as disease outbreaks in specific season can be predicted. In advertisement too, it is very effective. In improvement of scientific study and research too, it is a subject that keeps exploring new things. In case of automobile industry, it uses data are big in order to shape ideas that are innovative (2018). As far as development in e-commerce is considered collection of data takes place by websites in order to seek the buying habits of the customer.
Similarly, to improve decisions on finances, big data aids in improving financial trading i.e. Trading in Equity, buying and selling etc. In terms of advanced education too, it is applicable so as to analyze the behaviour of the student for higher education and to check the rate of dropout. For management of customer relationship, it helps as now the companies are using the big data for performance of predictive analysis that helps them to interact as well as to understand the churn rate (Catlett & Ghani, 2015).
However, in addition to the existence of the significant amount of effort, human’s understanding of them and specifically societies of human is underdeveloped. Apart from the major scientific and technological developments, society is still undergoing from very basic and repetitive problems. Unrest socially, crimes and riots, conflicts of political nature and wars, economical crises, poverty as well as inequality and dictatorship are examples of the social disorders that has no solution. In comparison to the natural sciences and advancements in technology, social scientists were not able to accomplish same success; improvement in understanding the society has been gradual.
The major improvements in natural sciences in centuries of 17th and 18th, most prominently in physics, are due to the new agreement of modern science purely based on measurements, quantitative modelling and experiments,. Merely by following this, scientist have been successful so as to understand the universal trends and laws that govern the phenomena naturally a in a way that is accurate such that by knowing the system’s current states ("Big Data Affects Every Aspect of Our Lives – EMC", 2018).
However, in social sciences, performance of near real-experiments, measuring and quantifying involved parameters, and providing a model of mathematics in order to describe observations empirically are challenging in nature also in many cases are impossible. While studying systems of nature, one encounters observation and simultaneously monitors the system continuously under study and also performs all the essential measurements. But when we undertake the study of social systems, it is not only a complete observation of all the movements and interactions being very difficult, but rather it is also very challenging to definite parameters that are measurable.
The methods and techniques to quantify the dissatisfaction level of the members of the society. To measure a person’s kindness? To define the strength of social interactions and pressures from friends. Even if these are manageable, then how to monitor the system and record all these criteria under different conditions and continuously? Such type of questions has made a limitation on social sciences so as for qualitative descriptions of observations without any potential to predict the behaviour of the system in the near future accurately.
However, thing are so changed now. Human’s lives are being transformed to a virtual world, where the social interactions leave a footprint digitally. The social transactions are recorded daily and so it produces a Big Data. The amount of digital data that has been produced through the day-to-day activities of life, ranging from activities of finance in online banking and industry of e-commerce, the social communications via phones and online networks of social interaction , to the movements of online socio-political such as campaigns etc is massive. Most of these data are recorded and also stored for several reasons. For instance; Amazon analyses the purchases to make recommendations of product accurate and similarly Facebook keeps track of the “likes” and “pokes” to facilitate the online social networking. Apart from various application and their corresponding utilizations, recording and analysis of data could have in corporations and enterprise (Hendler, 2013).
In the current scenario, one could easily measure and quantify the popularity of a politician by merely considering the number of their followers on social media. This is a rather an easy task in comparison to the classical methods of social science which is purely based on questionnaires.
If years ago the invention of telescopes provided us with an ability to understand how galaxies actually behave, and the microscope made us understand to find the cure of such huge amount of diseases, so in this century we will learn and understand much more about the social systems only because of the big data. Undoubtedly, humans are much more complicated than anything else, say atoms or even planets and stars, however with the help of powerful tools of mathematics and our computers which are faster we will be always be able to find and express the universal laws of societies of human in a framework of numbers.
It is easy to assume the “smart-cities” of the future being designed for functioning founded on the data analysis of real-time. Transport systems that are adaptive that self-organise themselves so as to optimise the flow better and more efficiently in services of health elaborated by prioritisation of assignment of resources and also on their demands being more fluid and transparent models of finance and processes that are more democratic and horizontal of data-driven policy making.
The techniques of big data and their use in computational social sciences helps provide us the ability to overcome the crisis of socio-economical in a way that is better and it decreases the costs of taking risks that are blind based on speculations that are inaccurate. More examples of big data in everyday life are as such i.e. impact of big data on customers; when making purchases online, the advertisers as well as the retailers and pull on big data in order to target deals and items that are suggested. These are based on the history of purchasing or browsing history or might be a combination of both. However, the impact of big data on its customers is very limited to shopping online as the programs of loyalty provide brick-and-mortar stores with rich data on what people are buying. Music Streaming gets impact by Data; The analysis of data in everyday life allows people to have their personal stations of radio. Services of Music streaming collect both feedback of the user. Big Data also Fights Crime. There are also various impacts on health services of big data; one method is through the digitalisation of maintaining medical records. The disease spread may also be tracked fast ("How Big Data Impacts our Lives Everyday [Infographic]", 2018).
Another advantage of big data is that it gets an individual where on time they need to be and the cause behind able get to work on time is because of presence of big data. There are numerous data metrics of real-time that go into ensuring traffic runs smoothly, including the GPS systems, Social media use along with the Magnetic sensors installed in the road system. Collectively such data aids agencies to manage the roads by setting the lights of traffic in a chronological order or to redirect the route of the bus. The consumption of media and news is
Another reason of benefits of big data as it determines what media or news has to be recommended as the newsfeed is browsed. For instance, services like Twitter and Facebook content based surfaces on whatever is trending. Social media is not only useful to determine which news seeks attention. This is because in the stage of reporting, sometimes journalists use data of social media to report a story.
Together with this analysis of data is done by chat bots in order to accomplish tasks of everyday. One of the most useful examples of data in everyday life is chatbots. As Chatbots leverage data that are big in order to provide services that are hyper-personalized to help the users find exact information that they need. At times, even before asking Chatbots perform analysis of data in day to day life by using sources like location history, conversation history, past purchases etc. Therefore, there are endless possibilities as bots can be pulled from many databases that are different. For example; further Botmakers utilises big data iterating their bots made on analytics of chatbot.
Not only this, but Big Data analysis proves useful in contexts of non-profit. Without necessarily being aware of this fact, tax authorities, state agencies, social security services, services of land management, pension funds and even unemployment offices have unused treasures at their disposal. “Governments kept on wondering whether publishing these data sets openly would aid them decrease their organization in monolithic terms and structures of operation and therefore direct their services in a better manner,”
From the very beginning, Big Data has been too focused on solving problems that requires datasets large in number such as the study of the human genome. It means that all the efforts were focused on to store and also to access big datasets, to speed up its process networks of computers networks. However, in the digital revolution, Big Data totally acquires new nuances, as it is not just a technology of databases or computers of high performance. It is a pillar that links different disciplines. As during this transformation of digitalization, Big Data is extraordinarily proving to be effective in businesses such as online sales or banking, but it is also expanding rapidly to other areas like railways. The digitalization of the transport of railway is producing a data of massive amount and it is one of the priorities to take benefit of it so as to enhance experience of customers and their safety(Dumbill, 2013)..
For instance, the benefits of assembling information such as data extract from train recorders that store information of the manner in which a train driver must drive the train; signalling systems data such as the state of signal of railway; the information gathered from near misses that elaborates the events and might cause accidents in future; data from machines of tickets to estimate the passengers on the platforms; data of weather from the network of railway such as track sections or stations where it is raining; data from social networks.
The opened scenario of big data is revolutionising the models and landmarks that humans are accustomed to think, dream and act which have built the identity both in personal and professional terms. The increase in sources of information also pushed companies and individuals to evaluate the analytics as an alternative growth of business model, instead of an asset or an operating plus.
This vision created out of the advantages of big data is of a data-driven future which would be brighter and better and is a part of the world’s largest technological event. From companies recognised internationally to small, innovative start ups, businesses from across the country as well as globally have come here to express all the better ways data along with technology can be used to change lives for the better. Nobody precisely knows what the future holds. However, judging from the type of products visible by big data we can assume and know the innovation that will bring a world beyond imagination.
Big data enables the companies to gather more and better data of marketing by giving companies an idea that may be better of what is wanted, what is usable. Companies will need to create and maintain policies of privacy and the systems/security needed to protect the data. Last but not the least, in every aspects and field, big data is bringing ease and convenience and also simplicity to the lives by reinventing the society completely from the ground up.
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