Explain how your message demonstrates the fear or the guilt appeal and your assessment of the message’s compliance with ethical standards.

To prepare:

• Develop the scenario by incorporating the following details. You may make up these details or base them on your workplace experiences. Include:
• Name and type of agency or organization
• Its purpose or mission
• Purpose of the message you are creating and what issue(s) it aims to address
• Target audience for the message
• Consider whether the fear or guilt appeal will be more effective for the target audience and to achieve the message goals.
• Create the text of the message, to include in your Discussion post.
• Check your message for ethical compliance using the code of ethics associated with the type of professional organization you chose.

By Day 3

Post responses to the following:

• Present the text of your message and the relevant contextual details, including the sponsoring agency/organization, message purpose, and target audience. Explain how your message demonstrates the fear or the guilt appeal and your assessment of the message’s compliance with ethical standards.
• Justify your choice of appeal and why it should be effective for the target audience and issue(s).