You are required to:
? Write a report (not an essay) that outlines your event proposal and importantly,
demonstrates to your client that you have the knowledge to stage their event for
? Conduct appropriate and extensive research about your concept using industry
? Describe the event concept in terms of Goldblatt’s five W’s: what, where, when, who
and why covered in module 1.
? Conduct research that will help you understand your target market and what their
event needs are. This should use academic and industry resources to outline your
target market in detail and to research similar events that have been staged
previously. What can you learn from them that will help make your event a success?
? Outline your suggestions to the Council (no more than 5) and support these ideas by
referring to your research.
? Provide detail on the theme for the event and show how this new and unique event
concept will appeal to the target audience and help achieve your client’s objectives
for staging the event.
? Discuss any potential risks, issues or considerations that your client should be aware