If you wanted to conduct a survey describe the steps you would take to produce an
effective survey instrument and how you would manage the survey process?
Effective organizational research can adopt various methodologies. Outline the
particular strengths and weaknesses of a qualitative approach as opposed to a quantitative approach?
The use of mixed methods research designs has become popular in recent years. What features are said to make this a distinct approach beyond the use of quantitative and qualitative strategies? Why might a mixed method approach be unsuitable for an MBA project?
Word count – 2,000
The essay should be fully referenced in text and a list provided at the end of the essay.