This assessment task will allow you to demonstrate your ability to use client feedback to develop…

Context
This assessment task will allow you to demonstrate your ability to use client feedback to
develop an event proposal in line with industry standards.
Your challenge is to consider client feedback and combine it with the concepts that you
have learnt in this subject to develop an event proposal. Your event proposal must
demonstrate that you can use industry concepts and knowledge to achieve client objectives.
You will need to demonstrate an understanding of their target demographic, objectives,
staging and budgetary constraints.
The design of your event concept proposal will show evidence of strategic thinking based on
your research. You will also prepare your proposal to an industry standard drawing on your
creativity and knowledge of the industry.
Instructions
Client brief/ background information
Building on the concept response that you developed in assessment 1 and considering the
feedback that you received from Greater Local Council (i.e. your learning facilitator), you
should develop an event concept proposal.