Essay Test Here are the instructions needed for this task: For each answer, it must include… 1 answer below »
Essay Test
Here are the instructions needed for this task:
For each answer, it must include between five to ten current references from primary sources, such as professional journals and publications to support the responses. References should be dated within the past 5 years, but no older than 10 years.
Use a standard essay format, and use examples supported by citations of scholarly references.
When citing sources, you must use APA format (author, date).
Include a Reference page following each question with the full reference for each citation.
Generally responses to each question range between five to ten pages (double-spaced).
All responses must conform to the following form and style requirements:
Double-space your answers and format your work using the attached example as a guide.
State each question in bold type before writing your response.
Use a standard font and a 12-point type size.
Prepare a Table of Contents and Approval Page using the attached model as a guide
Here are the Essay Questions to write:
#1 MARKETING
How does a company strategically change from a traditional marketing approach to customer targeted marketing? As Vice President of Marketing, please explain to your sales team why it is necessary that your company change from a traditional marketing approach to customer targeted marketing. Also, explain how you will change your company from a traditional marketing approach to customer targeted marketing. Since organizational change is always difficult, provide a rationale to your team for the need to change. Include a description of the most important differences between traditional marketing to customer targeted marketing, and explain why those differences are important.
#2 HUMAN RESOURCE MANAGEMENT
You are interviewing with the CEO of a major corporation for the position of Human Resource Manager. Describe your vision of the role of human resources in the organization and describe how you would manage workplace diversity and employee motivation (including gain-sharing and compensation), and continue merit-based promotions.
#3 ORGANIZATIONAL DEVELOPMENT
The real challenge of organizational behavior and development lies in the opportunity to manage uncertainty, change, conflict, and other complexities of organizational life that we each experience as a participant in a contemporary organization. As the new Chief Executive Officer (CEO) of a company, describe the organizational tools that you have available to you to attune your organization, such as the use of the contingency approach, content and process theories participative management, building effective groups, organizational structure, etc. Provide concrete examples of how you would use these organizational tools.
