Marketing Communications……………………….

Explores strategies used in marketing communications with an emphasis on branding. Topics cover the nature of today's modern marketing communication tools, including social media and examine their practical implementation for communication strategy decisions. Legal and ethical implications of communication strategies are considered and practical application of the principles form an essential part of assessment and learning activities. Content Topic 1: Marketing communications builds brands Topic 2: Building brand relationships Topic 3: Understanding customers Topic 4: Planning marketing communications Topic 5: Creating effective Advertising Topic 6: Building positive public relations Topic 7: Going direct: direct marketing and personal selling Topic 8: Integrating digital marketing Topic 9: Targeted sales promotion Topic 10: Specialised strategies Graduate attributes and unit learning outcomes As a graduate of Southern Cross University, you will have developed skills, values and attitudes that are essential for gaining employment and advancing lifelong learning. The University refers to these as graduate attributes (http://policies.scu.edu.au/view.current.php?id=00091#s3) and identifies them as follows: GA1 Intellectual rigour, GA2 Creativity, GA3 Ethical practice, GA4 Knowledge of a discipline, GA5 Lifelong learning, GA6 Communication and social skills, GA7 Cultural competence. This unit will assist students to develop the following graduate attributes (shown below as they relate to this unit's learning outcomes): Learning outcomes for this unit GA1 G