When analyzing the value chain with a VRIO framework, what is the most important question to begin with and why?

When analyzing the value chain with a VRIO framework, what is the most important question to begin with and why?

Apply the VRIO framework to your selected company and substantiate your response with facts that based on your Miami Library research.

Please type your answer in the comments box. A one-to-two sentence response will not suffice. This assignment counts 25 points.